Values-Based Copywriting
Copywriting | Client Communications | Community-Based Policies and Structures
Care-centered written support for when you find yourself:
Wishing For Your Thoughts, But Polished
Words to say what you mean from your heart, but with an eye for detail, nuance, and cohesion — braiding together the different parts of you to express your whole, however incongruent they may seem.
Wanting New (More Ethical) Words
Alternative marketing copy and written strategies for when you feel jaded by traditional marketing tactics that feel exploitative, but are unsure what to say and how to say it instead.
Feeling Unheard and Unseen
Communication clarity for when you feel like you’re in a place of stagnancy because the value of your work is unclear from the outside and you know “if only people knew me, they would work with me.”
Repeating the Same Things Again and Again
Streamlining for when you’re repeatedly answering the same questions about your business, technical troubleshooting, and how clients can access your services.
Words to conjure (thoughtful, justice-oriented) magic for your next offering, based on you. Your thoughts become spells of support that are felt, received, and anything but mundane.
SALES PAGES
WEBSITE PAGES
SITE COPY REFRESH
LEAD MAGNET CREATION
DIGITAL OFFERING COPY
NEWSLETTER WELCOME SERIES
COURSE COPY AND POLICIES
SOMETHING ELSE!
The process
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Beautifully crafted copy that not only sounds like you, is ethically minded and steeped in your values, and also gets to the heart of your message with clarity. (No coercive copy here!)
CUSTOM COPY PROJECT
1-Hour Planning Call: refine your values with Iris, get clear on what you want to say, and get clear on your copy deliverables
Copywriting Questionnaire: a questionnaire to further meld the human self with the work you do and who you do it for
Two Rounds of Copyedits and Revision
V1 Copy Presentation: copy drafted based on your input and dream vision, with an eye for how your business functions
Video Walkthrough: Loom video from Iris to get the lay-of-the-land on what’s being said and why
V2 Copy Presentation: refined copy based on your edits and suggestions
Copy Deliverables: written words that resonate inside your deepest being and out to your right fit people
TIMELINE BASED ON PROJECT DELIVERABLES | SLIDING SCALE | PAYMENT PLANS AVAILABLE
Your Rest Day Support Pal
Iris
“working with iris is like having a heart-centered translator”
"I thought I was paying for copywriting, and I was, but what I got back were words that brought softening, healing, and impacts far beyond what I expected. Any project you give them will be reflected back using language you didn't know you needed and invite you and your people into spaces you didn't know you wanted until you're there.
They bring a rare and truly special combination of writing, coaching, project management, and business ops that's embedded in compassion, keen intuition, and a trauma-informed lens. Whatever this combination is, it needs its own title because it's a kind of magic all its own."
— Calvin West, Owner of In Healing We Trust
Investment: Economic Justice Edition
As part of our commitment to financial accessibility and to create access where marginalization and systemic oppression are often a barrier, all of our service-based offerings are based on sliding scale pricing. This pricing scale allows you to consider your intersections of privilege and choose accordingly. Extended payment plans beyond what you see here are available to distribute smaller amounts over more months if needed.
community rate
-20% reduced rate
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This is a reduced rate for those experiencing financial hardship, or who have been impacted by systemic inequity. Please choose this rate if you are Black, Indigenous, a person of color, a member of the LGBTQIAP2-S+ community, live with disabilities, or otherwise know the full rate would cause significant financial hardship. (We got you, babe!)
full rate
100% rate, based on actual cost
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This rate is the actual cost of our labor and resources for this offering. Please choose this rate if you are able to comfortably meet your basic needs with room for some expendable purchases. This is for you if you feel like this rate may cause temporary trade-offs for you but know it will not cause significant financial hardship. (We love a financially responsible hottie!)
pay-it-forward rate
+20% supplemental rate
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This rate is the actual cost plus the cost to supplement the reduced rate to make our community access possible. Please choose this rate if you benefit from financial support or systemic privilege that includes access to financial security, property ownership, or generational wealth. (Look at you being a community-supporting cutie!)
Learn more about where you fall on the sliding scale based on your personal financial experience and privilege, check in with our commitment to financial accessibility and transparency, and learn more about sliding scale, economic justice, and financial accessibility in our resource hub.