Brand Ecosystem Foundations

Deep Dive Brand Process | Copywriting | Brand Visuals

Your values, visuals, and messaging, woven into an ecosystem of connection between you, your offerings, and anyone who comes in contact with what you do.

Brand Ecosystem Foundations is the heart of what we do, where we work across mediums (and get deep and intentional) so both the internal and visible facets of your business are cohesive and aligned with what you care about how and your work takes care of you. While most design process includes a brief look at values to get a general sense of visual direction, we’re more interested in the kind of self-excavation that takes you to your core and brings the deepest gems back — and then we take those (responsibly mined) gems to be polished, corners sharpened, and made available to be shared. Embed your brilliance in a values-infused foundation from the start of your next venture, or dig into a re-brand that brings your heart, ideas, and offerings to the surface.

The process

  • Define your values, your core business needs, and Your Why statement to use as a basis for all of your branding and business decisions.

    YOUR WHY STATEMENT + YOUR VALUES DEFINED

    • Own Your Why Intake: a questionnaire that’s one part guided journaling and one part cute nudge to get real (and really kind!) with yourself

    • Two-Hour Kickoff Session: unearth your values and the core needs of you and your business in a heartfelt container of discovery, coaching, and support

    • Two Weeks of Revisions: dedicated time for internal integration and refinement of your values to create and truly feel Your Why statement

  • Infuse your brand messaging with words that amplify your values and ground what you believe in.

    WEBSITE PAGES (STARTING WITH 5 BASELINE PAGES: HOME, ABOUT, WORK, CONTACT), OR COMBO WEBSITE REFRESH / DIRECTORY BIOS / TEMPLATED OUTREACH

    • 30-Min Call: follow-up with Maggie for your deep-dive and preparation with Iris for copywriting

    • Copywriting Questionnaire: a questionnaire to further meld the human self with the work you do and who you do it for

    • Two Rounds of Revisions

    • Copy Deliverables: written words that resonate inside your deepest being and out to your right fit people

  • Translate your vision from words into visuals that reflect your felt sense and knowing about what you provide.

    VISUAL BRAND AND STYLE GUIDE WITH LOGO, SUBMARKS, FONTS, AND ALL BRAND FILES

    • Design Discovery Questionnaire: merge your personal knowing with your visual preferences to evoke a feeling that speaks without saying a thing

    • Mood Board Presentation: get an idea of the visual translation of your words as a felt sense and feeling

    • 30-Min Call: brand board discussion with Rylee to hone in on the direction of your visual identity

    • 2-3 Brand Concepts Presentation: your ideas distilled into cohesive concepts with logo options, brand colors, fonts, and distinctive visuals

    • 30-Min Call: call with Rylee to narrow down the concepts and choose which one to create from

    • Two Rounds of Revisions on the refined Brand Concept

    • Visual Deliverables: complete brand identity with all brand files and a brand style guide

2.5 MONTH TIMELINE | SLIDING SCALE | PAYMENT PLANS AVAILABLE

Your Rest Day Support Pals

Photo of Maggie Gentry, a white woman with curly shoulder-length brown hair and glasses wearing a white v-neck dress and smiling in front of a sculpture of sticks

Maggie

Photo of Iris Rankin, a non-binary white person with chin length wavy brown hair and a dusty pink shirt looking over their shoulder smiling, with a pastel purple and yellow sunset and seaside hill in the background

Iris

Photo of Rylee Paxton, a white woman with dark brown hair pulled back, smiling delightedly with eyes closed and a scrunched nose, holding an ice cream cone up to her face, taken at nighttime on the street in Los Angeles

Rylee

Investment: Economic Justice Edition

As part of our commitment to financial accessibility and to create access where marginalization and systemic oppression are often a barrier, all of our service-based offerings are based on sliding scale pricing. This pricing scale allows you to consider your intersections of privilege and choose accordingly. Extended payment plans beyond what you see here are available to distribute smaller amounts over more months if needed.

community rate

Starts at $2,667/mo for 3 months

  • This is a reduced rate for those experiencing financial hardship, or who have been impacted by systemic inequity. Please choose this rate if you are Black, Indigenous, a person of color, a member of the LGBTQIAP2-S+ community, live with disabilities, or otherwise know the full rate would cause significant financial hardship. (We got you, babe!)

full rate

Starts at $3,333/mo for 3 months

  • This rate is the actual cost of our labor and resources for this offering. Please choose this rate if you are able to comfortably meet your basic needs with room for some expendable purchases. This is for you if you feel like this rate may cause temporary trade-offs for you but know it will not cause significant financial hardship. (We love a financially responsible hottie!)

pay-it-forward rate

Starts at $4,000/mo for 3 months

  • This rate is the actual cost plus the cost to supplement the reduced rate to make our community access possible. Please choose this rate if you benefit from financial support or systemic privilege that includes access to financial security, property ownership, or generational wealth. (Look at you being a community-supporting cutie!)

Learn more about where you fall on the sliding scale based on your personal financial experience and privilege, check in with our commitment to financial accessibility and transparency, and learn more about sliding scale, economic justice, and financial accessibility in our resource hub.

Want your nervous system to coexist with your ecosystems?

Prefer your ecosystem to include website creation?